Everyone tells you work with your Sphere, your friends and family, and their friends and family. Guess what, they are right! Your sphere of influence, and their sphere of influence, and their sphere of influence, are the people who like you and trust you, but how do you get them to know you? This module will set the stage for your social media platforms to be your most powerful database, because that is where your friends and family are!

Learning Objectives:

Understanding the Strategic Importance of Social Media
Finding Your Audience
Effective Engagement Strategies
Crafting Scroll-Stopping Content

When you can bring your future clients into your world, through social media, finding them, friending them, then marketing to them with relevant content, you create a lead generation strategy, targeting your friends and family, and their friends and family, and their friends and family! It's like building your own, ready made, referral system through your social media platforms. The transformation in your closed units is exponential when you utilize social media as a lead generation system!

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